Home Selling has changed. Market shifts, buyer needs and wants and technology has changed the way homes are sold these days. So why choose a listing agent the “old school” way?
1. Marketing – Just like you are looking about home selling on the internet…buyers look for ffor homes on the internet. Old School newspapers do not reach the majority of buyers. Internet presence is essential to ensure your home is seen by buyers and Realtors. Quality photos, comments, virtual tours all help your home be seen by buyers.
2. Service – You want a Realtor who cares about you and your home and can provide you the service you deserve. Do they answer their phone and emails for interested buyers? Do they let you know about feedback from showings? Or are they someone who just lists a bunch of properties and doesn’t really have time to devote to any?
3. Truth – This is your home, so you often look at it through rose-colored glasses. You want to get the most money. You want to sell it fast. So, you need to think of your home as a commodity, something you see in a store. It needs to be marketed and presented properly. A Realtor who tells you the truth about the condition of your home, the potential sales price and what needs to be done to make the best impression to buyers is essential. Someone who tells you what you want at first and then changes their tune to get the sale is not on your side. Honesty is through and through. You need to be concerned with someone who does not tell you the truth – what else are they not telling the truth about?
4. Cost – Layers upon layers always cost more. Internet e-marketing and places like Costco and Sams Club became popular because they cut out some of the layers and passed the savings to their customers. If you pay less to sell your home, you make more on your home. It is possible to get service and savings. “Old school” brokerages charge more to cover costs of all the layers while giving your prospective buyer agent less than they get (buyer’s agents are the ones who bring you buyers to sell your home). Even sometimes deducting for administrative fees from the buyer’s agent.
When selling a home, you need to decide what kind of agent you want to work for you to sell your home. Interview a few, think about what they are offering, what they are saying and how you feel about them – and make a decision.