Homesellers, It’s not personal…It’s Real Estate

In every aspect of life, some people are apt to get their feelings hurt easily. If someone doesn’t like your outfit or says your kid doesn’t play soccer well, etc. But in business, people try to get a thicker skin by saying, it’s not personal…it’s business. When selling your home, you need to remember the same thing when under critique. It’s not personal…. it’s real estate. Homesellers need to keep in mind that homebuyers have to find what is best for their needs and wants and if it is not this house, it will be the next. What the seller likes or wants in the home or its decor or use is not relevant to what the buyer will want. Different strokes for different folks. The goal is selling the home at the best price in the fastest time.

Here’s what I have heard sellers say….If it’s good enough for me, it’s good enough for them. They can take me as I am and the house as it is. They are nit picky. They don’t understand that this cost me $$. They are too young and don’t know any better. They should appreciate… They don’t know…. or IF THEY DON’T LIKE IT, THAT’S THEIR PROBLEM.

If you want your home to stay on the market forever or sell for less money, keep thinking that way. But if you change your thinking, this is what you need to do to prepare for the mindset of selling a home successfully.

1. THINK “It’s no longer your home…it’s a means to an end – a product.” You want to get where you are going and selling your home is the means. You need to think of it as a retail product and “stage” it to appeal to your target market home buyer. Homes sell faster and for a better price if they appeal right away to the target homebuyer…with as little work possible. Sometimes your target homebuyer will be about as far away from your taste as possible. To sell, you need to appeal to them and make changes, even if it doesn’t appeal to you.

2. BE REALISTIC…REALLY understand the good and bad points of your house. Sometimes you can fix the bad points, sometimes you can’t. Upgrading or not, staging or not and pricing must be based on the market and your home. What you think your home is worth isn’t always what the market thinks. Homebuyers look at the market. The market wins. Listen to your expert Realtor advice, which they should be able to substantiate with comps. They are the market, don’t ignore them.

3. FEEDBACK….Feedback from home buyers and other Realtors is important and hard to get…so when you get it, don’t dismiss or ignore it. This is what people are thinking who could have bought your home….but instead there was a reason they bought another home. They may not like the decor or the layout, etc. You have to figure out if it is cost effective to fix or change it or you may need to adjust your price….or you can ignore it, make excuses and sit on the market forever.

And if they don’t like your wall-to-wall mirrors or southwestern decor…don’t take it personal. That is why you should not be in the house when they are there. They don’t want to hurt their feelings, so they will not say what they need to say and their Realtor can’t do his or her job explaining the home and countering objections. Once they have it in their heads they don’t like something, it is tough to reverse or change.

4. FINANCING…Whether you agree or not, times are different now than when you were starting out and buying a home. Many first-time homebuyers these days have very little down payment and no extra for closing costs. Often they will ask you for closing costs, but what you are really doing is allowing them to finance the costs into the mortgage. Negotiate your bottom line like a business….don’t get caught up in how much they are putting down or whether or not they want to finance closing costs. It should only matter if they are capable and likely to get the loan and you are getting a net price that works for you.

5. INSPECTION…It is wise to have an inspection done on a home or a used car, or anything before you make a major purchase. The inspector’s job is just like a doctor doing a physical. They will tell these homebuyers everything that is wrong with the home. That is their job, some are better and putting things in the right perspective and some are not. The key is again, don’t take it personally. You may not agree with what is said is wrong with the house, you may think it is nit picky, but the point is the home buyers do care and if you want to complete the sale, you need to decide if the price is worth making some repairs or negotiate what is or is not important to them. Also remember, once you know there is a problem, if there is, you have to disclose it for the next buyer.

REMEMBER – home buyers are your customer. They have the money.

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